CASE STUDY
Yoko Matcha
Shopify Store Enhancement and UX Optimization
Client Overview
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- Shopify Liquid
- JavaScript
- CSS/SCSS
- Shopify Metafields
- Figma (for layout adjustments and wireframing)
- Shopify Apps (for reviews, subscriptions, and analytics)
Project Requirements
The client hired us to:
- Refine and enhance their Shopify store design to better tell their brand story.
- Improve product discovery and conversion flow through UX/UI optimization.
- Implement responsive design elements for mobile-first shopping.
- Optimize the backend for scalability and smooth product management.
Our Approach
1. Brand-Focused UX Enhancement
Collaborated with the client to reinforce their brand identity across the storefront. Integrated minimalist Japanese aesthetics with modern eCommerce design principles to deliver a clean, immersive shopping experience.
2. Shopify Theme Customization
Customized the theme using Shopify Liquid, CSS, and JavaScript to implement tailored features such as smooth page transitions, custom product sections, and FAQ blocks for education-based selling.
3. Product Storytelling
Enhanced product pages with visual storytelling, rich multimedia sections, and clear benefits-driven content to convey the quality and authenticity of Yoko’s matcha offerings.
4. Mobile Optimization
Refined all layout elements to be fully responsive. Focused on delivering a fast, smooth experience across smartphones and tablets, ensuring easy browsing and high conversion rates on mobile.
5. Site Performance & SEO
Optimized loading speed and image handling, applied clean SEO-friendly structure for headings and metadata, and ensured best practices for search engine visibility.
Yoko Matcha is a premium Japanese matcha tea brand offering ceremonial-grade matcha directly sourced from organic farms in Uji, Japan. The client needed improvements to their existing Shopify store to better reflect their brand story, improve customer engagement, and streamline the shopping experience for both new and returning visitors.
Key Features Delivered
- Minimalist, Brand-Aligned Design: A modern aesthetic that reflects Japanese matcha culture.
- Product Storytelling: Enhanced product pages with visual and educational content.
- Custom Shopify Theme Updates: Fluid transitions, expandable sections, and clean layouts.
- Mobile-First Layout: Fully responsive design across all devices.
- Backend Optimization: Structured content with Shopify metafields for scalability.
Results Achieved
- Stronger brand presence with a premium, story-driven design.
- Increased engagement through immersive product education and storytelling.
- Higher conversion potential with a simplified, optimized buyer journey.
- Improved performance metrics including load times and mobile usability.
