CASE STUDY
Waves Car Wash
WordPress Website for Premium Car Wash & Membership Service
Client Overview
Waves Car Wash operates multiple locations in Delaware and provides both full-service and express exterior car wash options, membership plans, and eco-friendly washing using reclaimed water.
They wanted a website that communicates their brand — fun, surf-inspired, modern — displays locations, service menus, membership plans, and allows users to join a plan or find directions easily.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Custom CSS/JS
- WPForms
- Image Optimization & Performance Tools
- Responsive Design Best Practices
Project Requirements
- Develop a WordPress website that reflects the brand’s surf-inspired aesthetic and premium service offering.
- Display clear information for multiple locations (Lewes & Milford) including service menus.
- Feature membership plans (“wash unlimited”, family plans, fleet plans) and allow members to manage their plans.
- Provide functionality for contact/inquiry forms, “buy gift cards”, “join our crew” job applications.
- Ensure the site is mobile-responsive, fast loads, and easily manageable by the in-house team so they can update locations, menus, promotions without developer help.
Our Approach
1. Branding & Layout Design
Created a surf-inspired look (surfboard logos, wave graphics) and designed the site to highlight the “Catch an endless wave” slogan and membership benefits.
2. Custom WordPress Theme Development
Developed a custom WordPress theme (or child theme) using PHP, HTML5, CSS3/SCSS, JavaScript. Built templates for locations, service menus, memberships, gift cards, job applications.
3. Locations & Service Menu Templates
Created custom templates for “Location” pages (e.g., Lewes full service, Milford express) with details, hours, directions. Also created “Menu” pages showing wash packages and membership tiers.
4. Membership & Plan Integration
Integrated plugin/form solution for members to sign up for unlimited wash plans, manage plan info, upgrade/downgrade. Set up secure forms for gift card purchase and job applications.
5. Performance & Mobile-First Design
Optimised large imagery (wash machines, interior, surf graphics), implemented lazy-loading, minified CSS/JS, caching. Verified site is smooth on smartphones and tablets.
6. CMS Setup & Client Training
Configured the WordPress backend so staff can update locations, service menu items, membership pricing, promotional banners. Provided training/documentation to the team.
Key Features Delivered
- A brand-aligned WordPress theme embracing surf culture and premium car-wash services
- Custom templates for locations, menus, membership plans
- User-friendly forms for membership sign-up, gift cards, job applications
- Fully responsive, performance-optimised design for all devices
- Backend CMS access for non-technical staff to manage content independently
Results Achieved
- A website that clearly reflects the brand identity (surf, clean, premium) and service offering
- Improved user experience with easy access to locations, service menus and membership plans
- Empowered internal staff to update key website content without needing developer intervention
- A scalable platform ready for new membership tiers, additional locations, and offers
