CASE STUDY
Karmel's Day Spa
WordPress Website for Full-Service Spa & Salon
Client Overview
Karmel’s Day Spa is a full-service spa and salon located at 556 S. Main St., Englewood, Ohio, offering a wide array of services including massages, facials, nail treatments, hair styling, and waxing. They required a website that reflects their premium service, facilitates online appointments, and presents their extensive service menu in a clean, accessible way.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Custom CSS/JS
- Booking Plugin or Embedded SPA Software
- Image Optimization & Performance Tools
- Responsive Design Best Practices
Project Requirements
- Design and develop a modern, visually appealing WordPress website aligned with the brand’s relaxing, upscale atmosphere.
- Create clear, organized service menus (massages, spa packages, esthetics, nails, waxing) for easy browsing by customers.
- Integrate an online appointment booking system for streamlined client scheduling.
- Ensure mobile-friendly responsiveness, fast performance and search-engine readiness.
- Provide a backend that allows the salon staff to update service offerings, pricing, and promotional packages with minimal technical intervention.
Our Approach
1. Branding & Visual Layout
Leveraged the spa’s tranquil and sophisticated identity to design a clean WordPress theme: soft color palette, large imagery of spa ambiance, easy-to-read typography.
2. Custom Theme & Service Architecture
Developed a custom WordPress child theme or custom theme (depending on client needs) using PHP, HTML5, CSS3 and JavaScript. Organized key pages: Home, Services, Spa Packages, Massages, Contact/Appointment. Included service-category templates for each major offering.
3. Appointment Booking Integration
Integrated a booking plugin (or embedded external booking software) that allows clients to schedule services online. Ensured it appears prominently (e.g., “Book Now” button on header and service pages).
4. Mobile-First & Performance Optimization
Optimized images, implemented lazy‐loading, minimized CSS/JS, and ensured the site passes Google PageSpeed benchmarks. Verified layout works across smartphones/tablets.
5. Easy Content Management & Training
Set up WordPress backend so staff can update service descriptions, pricing, and add new packages (for example: Splendor Package, Tranquility Package) without developer involvement.
Key Features Delivered
- Professional, brand-aligned WordPress theme reflecting premium spa experience
- Structured service menu & package pages (massages, esthetics, nails, waxing)
- Prominent online booking/appointment system
- Fully responsive design and optimized page performance
- Easy-to-manage CMS backend for non-technical staff
Results Achieved
- Enhanced online representation of the spa’s premium brand and wide service range
- Increased convenience for clients via online booking, reducing phone scheduling overhead
- Improved mobile and desktop user experience, aiding visitor engagement
- Empowered the spa staff with the capability to maintain and update content themselves
