CASE STUDY

Hundpur

Shopify Website for Lifestyle / E-Commerce Brand

Client Overview

Hundpur is a lifestyle/e-commerce brand (or boutique) that offers curated products — potentially fashion, home decor, or artisanal goods. The client wanted a modern, visually appealing online presence to showcase their curated product collection and drive sales via Shopify.

ROLE

Technologies Used

Project Requirements

Build a fully functional Shopify store that reflects the brand’s aesthetic — clean, elegant, premium.
Create a catalog of product collections, with filtering / collection pages for different categories.
Integrate smooth product pages that highlight product images, details, and variants.
Implement shopping cart and checkout flows optimized for conversions.
Enable promotional & marketing features like featured products, banner sliders, and newsletter signup.
Make the site mobile-responsive and fast-loading to ensure a smooth shopping experience.
Provide an admin-friendly setup so their team can add / update products, collections, content, banners without frequent developer support.

Our Approach

Theme Setup & Customization

Started with a Shopify theme (or built a custom one) in Liquid, HTML, CSS & JS.
Customized the look and feel to align with Hundpur’s brand identity — using their color palette, typography, image style, and layouts.
Designed a homepage that highlights featured collections, bestsellers, and new arrivals.

Product & Collection Architecture

Structured the product catalog into logical collections (e.g., “New Arrivals,” “On Sale,” “Home Decor”) to help users browse easily.
Implemented smart filtering (if needed) to allow customers to filter by size, category, or other attributes.
Created product detail pages with gallery, description, variants, and related products.

Conversion Optimization

Set up the shopping cart and checkout with minimal friction — ensuring a clean, trust-building user flow.
Added calls-to-action (CTAs) on collection and product pages to guide users to purchase.
Integrated a newsletter signup form to capture leads and grow email lists.

Mobile-First Design & Performance Optimization

Ensured responsiveness across devices: mobile, tablet, and desktop.
Optimized images (compression, lazy loading) and minimized JS/CSS for faster page loads.
Used Shopify’s built-in speed features and optimized code for better performance.

Content Management & Training

Configured Shopify admin (Products, Collections, Pages) in a way that’s intuitive for the client’s non-technical team.
Provided a short walkthrough/training on how to add new products, update banners or collections, and manage orders.

Key Features Delivered

A visually on-brand Shopify storefront that aligns with Hundpur’s aesthetic
Structured product collections and intuitive navigation
High-conversion product pages with clean design and variant support
Optimized checkout and cart flow for seamless purchasing
Newsletter signup and banner features for marketing
Fully responsive design across all devices
Easy-to-manage backend for product and content updates

Results Achieved

Elevated the brand’s online presence with a sleek, professional store
Improved customer browsing and purchasing experience through logical product structure and filtering
Increased conversions by streamlining checkout and using clear CTAs
Empowered the Hundpur team to independently manage their inventory and site content