CASE STUDY
Flopower
WordPress Website for Industrial Engineering & Equipment Supplier
Client Overview
Flopower is a multi-division engineering company specialising in power systems, welding & cutting equipment, and alternative energy solutions. Their divisions include Power, Welding & Cutting, and Energy, serving clients across the Caribbean, Central and South America.
They needed a website that clearly communicates their broad technical expertise, product range, and global-regional presence, while offering easy navigation for industrial buyers looking for specific solutions.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Custom CSS/JS
- WPForms
- Image Optimization & Performance Tools
- Responsive Design Best Practices
Project Requirements
- Design and develop a professional WordPress website aligning with their brand of technical excellence and industrial scale.
- Present their divisions (Power, Welding, Energy) with clear segmented content and strong visuals.
- Enable product/brochure downloads, technical resources, and contact/inquiry forms for industrial clients.
- Ensure mobile responsiveness, high performance given the heavy technical imagery, and SEO readiness.
- Provide a CMS backend so staff can update product lines, resource downloads, event postings, and regional office info without developer dependency.
Our Approach
1. Strategy & Information Architecture
Worked with the client to map user flows from service sector (industrial buyer) → division (Power/Welding/Energy) → solution/Product → contact/inquiry. Included location & regional office info.
2. Custom Theme Development
Built a clean, industrial-professional WordPress theme (or child theme) using PHP, HTML5, CSS3, JavaScript. Incorporated large hero visuals showing industrial equipment, clear division navigation, and structured content.
3. Division & Product Templates
Created custom post types or templates for Divisions (Power, Welding, Energy) and Products/Resources. Enabled the client to add new product categories (e.g., industrial motors, variable drives) with a ready template.
4. Resource Download & Inquiry Integration
Integrated a form plugin (e.g., WPForms or Gravity Forms) for “Request a Quote” or “Contact our Engineers”. Added a protected download section for technical manuals/brochures (via user registration or email capture) in the Resources section.
5. Performance & Mobile-First Design
Optimised all imagery (industrial photos are large), implemented lazy-loading for heavy sections, minified CSS/JS, applied caching. Ensured the site worked seamlessly on smartphones and tablets.
6. Training & Handoff
Provided the Flopower team with training/documentation on how to update product lines, add resources and download links, manage event/news section, and update regional contact offices.
Key Features Delivered
- Professional, industrial-brand aligned WordPress theme reflecting Flopower’s technical expertise
- Clear segmentation of business divisions: Power, Welding, Energy – each with dedicated templates
- Product & resource pages with download capabilities and inquiry forms
- Fully responsive design and performance-optimised for mobile and desktop
- Backend CMS access enabling non-technical staff to update content, resources, and contact information
Results Achieved
- Elevated online presence to reflect the company’s broad engineering capabilities and global reach
- Improved user clarity by dividing services into divisions and presenting appropriate content
- Enhanced lead generation through structured inquiry forms and resource downloads
- Empowered internal team to manage content updates and resource library without dependence on developer
