CASE STUDY
Balanced
Shopify Website for Wellness / Supplement Brand
Client Overview
Balanced is a wellness brand focused on natural supplements, particularly a blend of oregano oil + black seed oil that supports immune strength, digestion, and overall vitality.
They approached me to build a clean, trust-worthy Shopify store that would reflect their commitment to natural health, engage customers with their product benefits, and make the purchase experience seamless.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- Shopify (Liquid templating)
- HTML5, CSS3 / SCSS, JavaScript
- Shopify Subscriptions or Recurring Purchase Setup
- Image optimization & performance tools
- Responsive design best practices
Project Requirements
- A Shopify store that aligns with their health-focused and natural brand identity.
- A way to display supplement products clearly (e.g., “Balanced Oregano + Black Seed Oil”) with high-quality images and detailed descriptions.
Balanced - Conversion-friendly elements such as “Buy Now” / “Subscribe” with strong calls to action.
- Customer trust mechanisms: satisfaction guarantee, refund policy, and subscription options.
- Shopify-based CMS setup that allows the team to update product info, banner promotions, and blog content.
- Mobile-optimized design to ensure seamless purchasing from both desktop and phone.
- Proper policy pages: Terms & Conditions, Shipping Policy, Return/Refund Policy.
Our Approach
Theme Design & Setup
- Started with a Shopify theme and customized it in Liquid, CSS, JavaScript to reflect a clean, wellness-inspired look.
- Used a soft color palette and natural imagery to match the brand’s health-focused identity.
Product Page Architecture
- Built product pages with detailed descriptions, benefits (immune health, digestion, energy), and full-size images.
Balanced - Supported variant options (e.g., subscription vs one-time purchase).
Conversion Optimization
- Added persuasive CTAs: “Claim Special Offer,” “Subscribe & Save,” etc.
Balanced - Included a subscription/buy-again flow to encourage recurring orders.
Trust & Policy Integrations
- Created a 30-day satisfaction guarantee page: customers can request a refund on their first bag if not satisfied after consistent use.
Balanced - Implemented a refund/return policy page to clearly communicate return eligibility.
Balanced - Set up a shipping policy outlining delivery timelines, order processing, and cancellations.
Balanced - Published Terms & Conditions to ensure legal transparency.
Balanced
Mobile-First & Performance
- Optimized images (supplement bottles, ingredient imagery) for fast load times.
- Implemented lazy loading and minified CSS/JS to improve performance on mobile devices.
Content Management Training
- Trained Balanced’s internal team on how to:
- Add or update products (new supplement lines, flavor variants).
- Update banner promotions for sales or offers.
- Maintain blog or “why it works” content to engage customers.
- Manage subscription settings, refund requests, and customer communication.
Key Features Delivered
- Clean, on-brand Shopify storefront aligned with Balanced’s wellness identity
- Detailed supplement product pages with images, benefits, and subscription options
- Trust-building guarantee and refund policy integration
- Responsive design optimized for mobile and desktop
- Easy-to-manage Shopify backend for product, policy, and content updates
Results Achieved
- Strengthened the brand’s credibility with transparency in guarantees and policy
- Boosted conversion potential by offering both one-time and recurring purchases
- Improved user experience with a streamlined and trustable checkout flow
- Enabled the internal team to run and scale the business without frequent dev dependency
