CASE STUDY
SJW Law
WordPress Website for Personal Injury Law Firm
Client Overview
SJW Injury Attorneys (also branded as SJW Car Accident & Personal Injury Lawyers) is a Las Vegas-based law firm specializing in vehicle accidents, slips and falls, wrongful-death and other major injury claims. Their site emphasises experience, results (“3,000+ cases resolved”) and client-centric service.
They needed a website that clearly presented their services, demonstrated credibility, captured leads, and allowed their marketing team to manage content easily.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Custom CSS/JS
- Gravity Forms (for contact/lead forms)
- Image Optimization & Performance Tools
- Responsive Design Best Practices
- Local SEO & structured data (for legal services)
Project Requirements
- Design and develop a modern, professional WordPress website consistent with their brand of trust, expertise and legal advocacy.
- Create detailed pages for each major practice area (auto accidents, motorcycle, slips/falls, insurance bad-faith) so users find relevant information quickly.
- Integrate strong conversion-oriented features: “Free Consultation”, “No Fee Unless We Win”, visible phone number, contact form.
- Ensure full mobile responsiveness, fast performance, and SEO-optimised structure targeted at local Las Vegas market.
- Provide a CMS backend that non-technical staff could update: adding new case results, testimonials, blog posts, practice-area content.
Our Approach
1. Strategy & Wire-framing
Worked with the client to map user journeys from accident-victim → service page → contact/consultation. Identified key pages: Home, Practice Areas, Attorneys, Case Results, Blog/Resources, Contact.
2. Custom Theme Development
Built a custom WordPress theme (or child-theme) using PHP, HTML5, CSS3 and JavaScript. The design emphasised professionalism: clean typography, impactful hero image, trust messaging (“You pay nothing until we win”) prominently.
3. Content Architecture & Templates
Created structured templates for Practice Areas (each area: description, what to do after accident, contact) and Case Results (settlement previews). This allowed the client to expand their library easily.
4. Lead Capture & Conversion Optimization
Integrated a form plugin (e.g., WPForms or Gravity Forms) for “Free Case Review”. Placed visible phone number, sticky header or CTA button for quick contact. Built testimonial module to build social proof.
5. Performance & Mobile-First Design
Optimised images, minified CSS/JS, configured caching to ensure high speed particularly on mobile devices. Verified layout integrity across smartphones and tablets given many users search “car accident lawyer near me” on mobile.
6. CMS Training & Handoff
Provided brief training/documentation to the client’s marketing team: how to publish a new blog post (e.g., “What to do after accident”), upload a new case result, update attorney bios, and monitor form submissions.
Key Features Delivered
- Brand-aligned WordPress theme reflecting legal expertise and local presence
- Dedicated Practice Area templates for major injury types (auto, motorcycle, slips/falls, insurance claims)
- Case Results module for publishing settlement outcomes
- Lead-capture form and clear CTA messaging: free consultation, no win no fee
- Fully responsive design and optimized performance for mobile and desktop
- Easy-to-manage backend empowering non-technical staff to update content
Results Achieved
- Enhanced online credibility aligning with the firm’s reputation for results and client-centric service
- Clearer conversion flows for injured visitors to quickly request a consultation
- Improved mobile usability and faster site performance – crucial for local searches in Las Vegas
- Empowered marketing team to manage content updates independently, reducing developer reliance
