CASE STUDY
Clark Insurance
WordPress Website for Insurance Agency
Client Overview
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Custom Theme Development
- Custom CSS/JS
- WPForms
- WPForms for reservations
- Image Optimization & Performance Tools
- Responsive Design Best Practices
Project Requirements
- Design and build a modern, professional WordPress website aligned with their brand values of trust, service and security.
- Create clearly-structured pages for different service lines: personal insurance, business insurance, employee benefits, bonds, etc.
Integrate contact/quote request forms to capture leads and facilitate user engagement. - Ensure the website is fully mobile responsive, fast loading and optimized for search engines.
- Provide a content-management setup so their internal team can easily update service lines, testimonials, case studies, and staff profiles.
Our Approach
1. Planning & Wireframing
Met with the client to align on key pages, user journeys, and how visitors move from awareness to quote request. Mapped out pages like Home, Services, Team, Resources, Contact.
2. Theme Development
Developed a custom WordPress theme (or child-theme) using PHP, HTML5, CSS3, and JavaScript. Delivered a clean, corporate look with strong imagery, clear headings, and intuitive navigation.
3. Service Lines & Content Architecture
Created custom post types or structured pages for each major service line (e.g., Construction Insurance, Employee Benefits) to make future updates easier.
Clark Insurance
4. Lead Capture & Forms
Integrated a contact/quote form plugin (e.g., WPForms or Gravity Forms) to collect user details, route internally, and produce thank-you flows. Added strong call-to-action (CTA) throughout.
5. Responsive & Performance Optimization
Ensured layout adapted for mobile devices, optimized images (especially agency-specific photos), implemented caching and code minimization to support fast performance.
6. Backend Training & Documentation
Provided training and documentation so Clark Insurance staff could update testimonials, staff profiles, service descriptions and add new resource articles independently.
Key Features Delivered
- A professional, brand-aligned WordPress theme reflecting reliability and service.
- Detailed service pages covering personal, business, benefits and bonds.
- Lead capture forms and CTAs integrated throughout the site.
- Fully responsive design and optimized site performance.
- Easy-to-manage backend enabling non-technical staff to edit content and add pages.
Results Achieved
- Enhanced online presence reinforcing trust and authority in the insurance sector.
- Improved lead capture capability through simplified form workflows and CTAs.
- Better mobile and desktop user experience, supporting higher engagement.
- Empowered internal team to maintain site content without developer dependency.
