CASE STUDY
Maverick Productions
WordPress Website for Video Production Company
Client Overview
Maverick Productions is a Boston-based full-service video production company that shoots, edits and produces professional HD videos for websites, broadcast, promotional, corporate use and more.
They needed a website that would reflect their high-end production capabilities, showcase their portfolio of work, generate leads for corporate clients, and be easy to maintain.
ROLE
- UI/UX Design
- Animations
- Content Strategy
Technologies Used
- WordPress
- Custom Theme Development
- Custom CSS/JS
- WPForms
- WPForms for reservations
- Image Optimization & Performance Tools
- Responsive Design Best Practices
Project Requirements
- Design and develop a modern WordPress website aligned with their brand image of high-quality video production.
- Present their service offerings clearly (corporate video, sizzle reels, virtual tours, etc) and show a strong portfolio.
- Provide lead-generation capabilities (quote requests, contact forms) to convert visitors into clients.
- Ensure mobile responsiveness, fast performance, and search engine readiness.
- Allow the in-house team to update portfolio items, add new videos, and maintain service pages without needing a developer.
Our Approach
1. Strategy & Wireframing
Collaborated with the client to outline key pages: Home, Services, Portfolio, About Us, Contact. Created wireframes emphasising large visual sections (video stills), strong call-to-action, and easy navigation between services and portfolio.
2. Custom Theme Development
Built a clean, professional WordPress theme (or child theme) using PHP, HTML5, CSS3 and JavaScript. Incorporated large hero visuals, video backgrounds or full-width sections, and portfolio grid layouts to match a premium video production aesthetic.
3. Portfolio & Showcase Functionality
Created custom post types or portfolio templates to enable staff to easily add new video projects with thumbnails, descriptions, and filters (by corporate, broadcast, virtual tours etc). Ensured each project page could include embedded video, client names, project details.
4. Lead Capture & Forms
Integrated a form plugin (e.g., WPForms or Gravity Forms) and configured quote/request-a-call forms. Set up email notifications and optionally auto-responders to streamline client engagement.
5. Performance & Mobile-First Design
Optimised images, embedded videos responsibly (lazy-load, use thumbnails), compressed assets, enabled caching and made sure the site worked smoothly on mobile devices and tablets.
6. Content Management Training
Provided the client’s team with admin access and a quick training session or documentation on how to add new portfolio items, update services, swap hero visuals, and manage contact form submissions.
Key Features Delivered
- Premium-brand WordPress theme with large visuals and engaging design
- Dedicated Services and Portfolio sections showcasing video work
- Lead-generation forms and CTA blocks
- Fully responsive site performance optimised for mobile and desktop
- Custom CMS capabilities for client maintenance and scalability
Results Achieved
- Elevated online representation of Maverick’s production capabilities
- Increased clarity of services and visual impact through strong portfolio presentation
- Improved lead generation via streamlined contact/quote flows
- Empowered internal team to manage updates and new work without developer support
